Released on: June 12, 2008, 3:04 am

Press Release Author: Talisma

Industry: Consumer Services

Press Release Summary: Solutions Increase Sales and Customer Satisfaction with Multi
Channel Assistance at Point of Need

Press Release Body: London, UK - 12th June 2008 -Talisma® Corporation
(www.talisma.com), an nGenera company and the leading Customer Interaction
Management (CIM) software solution provider, today announced the availability of
Talisma CIM Solutions for Online Retail. A fully integrated suite of interaction
solutions, Talisma CIM Solutions for Online Retail increase sales and customer
satisfaction by assisting customers at the point of need in their preferred
interaction channel - self-service, chat, email, phone, or VoIP.
"Too many companies sit passively by while prospects on the verge of buying abandon
their online shopping carts or applications, potentially never to return. Smart
organisations are evaluating the merits of adding chat and other interactive
functions to their Web sites to better engage the customer and potentially increase
sales," stated Forrester Vice President and Principal Analyst, Chip Gliedman in his
February 2008 report, The ROI of Interactive Chat.
"Our solutions will help online retailers differentiate themselves in the market
place by offering a superior customer experience during the buying process and in
post sales interactions," said Dan Vetras, President and CEO, Talisma Corporation.
"They also enable retailers to successfully address industry-specific requirements
with robust functionality and tactical dashboards as well as big-picture strategic
reports so management teams can continually drive real-time improvements."
The benefits of Talisma Solutions for Online Retail include:
. Increased Sales. Real-time assistance at the point of need allows agents to
present targeted, real time, and personalised offers that increase the number of
sales as well as average order sizes.
. Reduced abandonment rates. The ability to proactively engage visitors and help
them complete forms, understand payment or shipping options, and answer any
last-minute questions greatly reduces abandonment rates.
. Increased First Contact Resolution. By giving agents the ability to provide
immediate and accurate help at the point of need, customer issues can be resolved on
first contact.
Talisma Solutions for Online Retail connect to existing CRM systems and other
back-office applications and data, leveraging past investments and improving service
speed and quality. They can be deployed onsite or as a hosted service from Talisma's
state-of-the-art data centre.
About Talisma
Talisma Corporation, an nGenera Company, is the leading provider of customer
interaction management (CIM) solutions for delivering an exceptional experience
throughout the customer life cycle. Talisma's CIM solutions are the foundation for
the nGen Customer offering, which provides companies the means to accelerate and
sustain growth by understanding and creating differentiated experiences for and with
customers, partners and employees. The nGen Customer organisation is based in
Bellevue, WA and has offices throughout North America, Europe and Asia. Customers
include Aetna, AOL, Canon, Citibank, Comcast, Dell, Ford, University of Notre Dame,
Microsoft, Pitney Bowes, Siemens, Sony, and Sprint. For more information, visit
www.talisma.com.



Web Site: http://www.talisma.com

Contact Details: Danny Whatmough
Wildfire PR
0208 339 4420